America’s biggest health insurer and I have something in common. Next year, we’ll both be celebrating 40 years in health care. One of us is worth a lot more money. In 1984, I was a partner in a small PR firm in Atlanta called McKenzie, Gordon and Potter. One of our clients was a small hospital in South Georgia, and I pitched in on the account from time to time. I would go on to lead PR and advertising for the Baptist Health System of East Tennessee — which a few years later would vanish without a trace after being sucked into a much bigger system — and then enter the world of for-profit health care at Humana and Cigna.