How UnitedHealth became Goliath, Medusa and mythical sirens all wrapped into one
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America’s biggest health insurer and I have something in common. Next year, we’ll both be celebrating 40 years in health care. One of us is worth a lot more money. In 1984, I was a partner in a small PR firm in Atlanta called McKenzie, Gordon and Potter. One of our clients was a small hospital in South Georgia, and I pitched in on the account from time to time. I would go on to lead PR and advertising for the Baptist Health System of East Tennessee — which a few years later would vanish without a trace after being sucked into a much bigger system — and then enter the world of for-profit health care at Humana and Cigna.
How UnitedHealth became Goliath, Medusa and mythical sirens all wrapped into one
How UnitedHealth became Goliath, Medusa and…
How UnitedHealth became Goliath, Medusa and mythical sirens all wrapped into one
America’s biggest health insurer and I have something in common. Next year, we’ll both be celebrating 40 years in health care. One of us is worth a lot more money. In 1984, I was a partner in a small PR firm in Atlanta called McKenzie, Gordon and Potter. One of our clients was a small hospital in South Georgia, and I pitched in on the account from time to time. I would go on to lead PR and advertising for the Baptist Health System of East Tennessee — which a few years later would vanish without a trace after being sucked into a much bigger system — and then enter the world of for-profit health care at Humana and Cigna.